HENRY is a “higher earning, not rich yet” household with an income of $100,000 to $249,999. Many of today’s HENRYs are two-income households devoting a big chunk of their income to mortgages and children.
HENRYs affluence allows them to shop at Restoration Hardware and Williams Sonoma, cumulatively accounting for 80 percent of the luxury market. They are critically important to accessible luxury brands like Coach, Kate Spade and Restoration Hardware, as well as to higher-end mass brands such as Williams Sonoma, Ann Taylor and Banana Republic.
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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”