Pepsi's new project, Pepsi Refresh, involves giving $20 million dollars to a good cause instead of spending it in Superbowl advertising.
They are doing a mass social media campaign in order to involve the public in voting which organization will get the money. Pepsi's good deed indeed put $20 million to hands of various organizations working to solve global problems.
A customized collection of grant news from foundations and the federal government from around the Web.
John Converse Townsend, a Forbes contributor, shares what can the private sector do for a social enterprise. He encourages social enterprises to reach out to corporations for help to scale up their businesses.