For more than 20 years, Kendra Scott has raised money for children with critical illnesses through its Kendra Gives Back campaign.
Now, the lifestyle brand is joining forces with Make-A-Wish, which grants the wishes of children with life-threatening illnesses, to raise even more money.
From April 1 through May 31, customers can round up their donations at checkout to benefit Make-A-Wish, and the Kendra Scott Foundation will match all donations.
In addition, the Kendra Scott Foundation will hold a Kendra Gives Back Wish Weekend from April 27 to April 28 in which 20% of sales will be donated to Make-A-Wish.
"We're thrilled to partner with Make-A-Wish to bring hope and joy to children and their families when they need it most," says founder and chief creative officer Kendra Scott.