For more than 20 years, Kendra Scott has raised money for children with critical illnesses through its Kendra Gives Back campaign.
Now, the lifestyle brand is joining forces with Make-A-Wish, which grants the wishes of children with life-threatening illnesses, to raise even more money.
From April 1 through May 31, customers can round up their donations at checkout to benefit Make-A-Wish, and the Kendra Scott Foundation will match all donations.
In addition, the Kendra Scott Foundation will hold a Kendra Gives Back Wish Weekend from April 27 to April 28 in which 20% of sales will be donated to Make-A-Wish.
"We're thrilled to partner with Make-A-Wish to bring hope and joy to children and their families when they need it most," says founder and chief creative officer Kendra Scott.
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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”