Pepsi's new project, Pepsi Refresh, involves giving $20 million dollars to a good cause instead of spending it in Superbowl advertising.
They are doing a mass social media campaign in order to involve the public in voting which organization will get the money. Pepsi's good deed indeed put $20 million to hands of various organizations working to solve global problems.
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Ryan Devlin, Todd Grinnell and Ravi Patel have traveled to Africa on a humanitarian trip a few years back, encountering children suffering from severe malnutrition get healthy through Plumpy’Nut®.